What affiliate marketing is
Affiliate marketing is a performance model where partners earn commissions by sending qualified traffic to a brand. For casino programs like Televega Partners, the goal is to drive players who register and play responsibly.
Affiliate marketing in one line
Publishers promote a brand and earn commission when their traffic converts.
The affiliate marketing flow
Traffic source
Affiliate publishers create content, ads, or social posts to drive casino intent.
Tracking link
Each partner uses unique links so clicks and conversions are attributed correctly.
Conversion event
The player registers, deposits, or meets the agreed conversion criteria.
Commission payout
Earnings are calculated based on the chosen commission model.
Common affiliate marketing terms
Understanding the terminology makes it easier to compare affiliate programs and optimize campaigns.
CPA
Cost per acquisition. You earn a fixed amount when a player completes a specific action.
Revenue share
You earn a percentage of net revenue generated by your referred players.
Hybrid
Combine CPA and revenue share for a balanced payout approach.
Affiliate marketing tips for casino programs
- Focus on intent driven content such as casino reviews and game guides.
- Be transparent about affiliate relationships and promotions.
- Stay compliant with age and geo restrictions for gaming.
- Measure player value over time, not just first deposits.
Explore how commissions work
Get a deeper look at CPA, revenue share, and hybrid models so you can choose the right fit.
Commission models explained